Kamath's brother knew that it is time to change and allure young minds with service that doesn't require any technological expertise. Furthermore, the technology used was old and can be a bummer for many of us. Many young users were afraid to try stock investment because of the brokerage charges. Zerodha was launched with the aim to give consumers technology-efficient and cost-effective services. Zerodha Marketing StrategyĬoming to our next section where we will shed light on how Zerodha became so popular among people, what was their marketing strategy. His goal was to be an internet broker who prioritized people before profits by utilizing cutting-edge technology. Nitin Kamath further noted that the hefty brokerage costs imposed on trades are one of the reasons why young people are hesitant to begin trading. When he initially considered creating Zerodha, he believed that digitalization and a user-friendly platform were highly required. He was exposed to the financial markets by a companion when he was 17 years old, and he has been investing ever since.Īfter working full-time for over ten years, he chose to be a broker because he felt the moment had come to offer a distinct type of structured finance service that he had never encountered throughout his trading career. The ultimate aim was to make the investing barrier-free which is why they came up with the name Zerodha.ĭo you know that both the brothers are listed in the Forbes list of India's 100 most prosperous 2020? You might be aware of that, but what makes us awe is how they become the most substantial brokerage company in India, with around 2.5 million users.īefore founding Zerodha, the company's co-founder " Nithin Kamath" worked at customer service at night and traded in the day. In India, Zerodha is the biggest and one of the finest stock brokers. It is India's first cheap broker, ushering in a new era in the brokerage sector. Nitin Kamath created it on August 15, 2010. Zerodha is a brokerage company situated in Bengaluru, Karnataka.
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Things That Make Zerodha Stand Out in the MarketįAQs The Story Behind Zerodha Zerodha logo Why Doesn't Zerodha Believe in Advertising? Let's know all about Zerodha and its marketing strategy in detail. Because how can you beat the legends but with hope in their heart they launched Zerodha in 2010 with a small budget of 10 lakhs. At that instant, there were many share marketing platforms like Sharekhan, ICICI was available in the market, and launching Zerodha seems to be a foolish move. The recession was the black phase for every country, but then in 2009, the Kamath brothers came up with the idea of Zerodha, which is the online brokerage platform. The fallout from this disastrous financial catastrophe washed away large portions of retirement savings and had a long-term impact on business, even after the share market had stabilized. The 2008 market collapse was the most significant single-day decrease in modern history. The stock market was at its worst, and many people have lost their faith in investment. To be very honest, after the 2008 financial crisis, many big corporate houses have faced colossal losses. It is one of the dominant brokerage platforms that facilitate five million+ orders daily. If you have a little bit of interest in the equity or stock market, you must have come across the name Zerodha.